SEM & SEO

SEM & SEO

Search Engine Marketing (SEM) is a form of Internet marketing that is used to increase the visibility of a website or web page in search engine results pages (SERPs) primarily through paid advertising.

Search Engine Optimization (SEO) is the process used to increase the visibility of a website or web page in a search engine's unpaid results—often referred to as 'natural', 'organic', or 'earned' results.

BENEFITS:

Increased Traffic
The top three positions on a search engine results page receive more than 60% of the page's click-throughs (Chitika, 2013). Ranking in these top-tier positions can significantly increase traffic to your website.

Cost effectiveness
Because SEO/SEM target users who are actively searching for your product or service, the leads generated as a result are more qualified. Additionally, leads generated through outbound tactics like cold-calling have been shown to cost 61% more than leads generated through SEO (Hubspot, 2012).

Optimized User Experience
Effective SEO requires rearranging a website's architecture to make it easier for search engines to crawl. This also makes it easier for users to find information on the website.

Brand Awareness
Top search engine results page (SERP) rankings result in significantly more impressions, which means more exposure for your website and better recognition for your brand.