Desktop Publishing

DESKTOP PUBLISHING

Multilingual desktop publishing is the application of all cultural and technical adaptations required to reproduce a source document layout in the target language.

This may include but not limited to:
● Making sure the text reads in the right direction;
● Altering fonts to match the script of the target language;
● Adjusting the layout to accommodate text expansion or contraction;
● Modifying images, colors, punctuation, dates, addresses, currencies, weights, and measurements to ensure local understanding of your message.

BENEFITS:

Optimized user experience

Successful desktop publishing makes your document look and feel as if it was created in-market, complete with graphics, content, and page layouts adapted to your specific target audience's cultural expectations.?

A visible commitment to your global customer base
Proper layout and design show evidence of your commitment to international prospects.

Increased brand awareness and shareability
Properly localized documents help ensure the viability, relevance, and compliance of your brand in global markets. They also increase channel engagement by offering personalized content tailored to your target audience.